Transpower owns and operates New Zealand's national grid, and are the reason why energy flows to our towns, cities, homes and businesses.
I was assigned as lead creative on Transpower's account for Foundry Creative, overseeing and working on the design of key Transpower communications and design material including their Annual Report, Strategy Document and Annual Review as showcased below. My involvement on the account saw the design of Transpower's visual identity become more refined, elevated and closer aligned to their internal and external brand strategies.
Transpower's Annual Review is a yearly integrated report that's published digitally and is an important showcase document for the company. We designed the document to be both beautiful and functional with a digitally-led format that saw clean layouts, iconography, visual data and people-centric imagery come together. A multi-strand graphic was woven across the bottom edge of pages and throughout the document to communicate the flow of energy and the incredibly important job that Transpower do. The result was a visual, easy to navigate document that worked across both printed and digital formats. The project was incredibly well received by our client and her team of stakeholders.