Dundas Street, Website Design
Completed at Foundry Creative.
Art Direction. Design and layout.
Dundas Street is a multi-award winning specialist Employment Law firm based in Wellington, New Zealand. Working with the team at Foundry Creative, I collaborated with Dundas Street on the re-design of their website with the purpose of lifting the firms' online presence and improving the experience of its users.
Part of the project involved a photoshoot of the staff and space to populate the site. We captured their new and architecturally renovated office and the Dundas Street team in a personable yet slick and professional manner. The shoot was art directed to generate imagery that felt crisp and modern through the use of neutral tones and light, clean backdrops.
Part of our design strategy was to leverage Susan Hornsby-Geluk, the Managing Partner of Dundas Street and the top two employment lawyer in New Zealand. We did this by making her a key feature on the site.
The new site makes insights and information easily accessible, promotes training opportunities and seminars and elevates the team through professional profiles and head shots that staff can feel proud of. The design applies a sophisticated and restricted aesthetic with strong grid application, refined colour palette and cleanly shot, modern photography.
The new website helps position Dundas Street as the leading employment law firm in New Zealand. It elevates the firm to the same level of expertise, depth and credibility that they’re known for, installing confidence and clarity in users and reassuring them that they’re in the right place to get the right people in their corner.